Destory Brand Name Bias is a web and app service which seeks to break brand name biases by creating a site and an app that has the same clothes just without the brand. It forces users to choose on style and not on brand.

What is Brand Name Bias?

Brand name bias is the tendency for consumers to choose clothing, usually more expensive but of equal quality based entirely on brand name. I not only means a worse deal for consumers, but a disadvantage to small businesses as well.